Recovering from a VP of Sales mishire?.. Keep reading.

What Happens When You F-Up Your VP of Sales Hire and How to Turn Things Around

Amy Volas
15 min readApr 30, 2022


What do you think happens when you screw up your VP of Sales hire?

If you think it’s just about hiring a quick replacement while everyone goes on their merry ways, you’re in for a rude awakening.

I can confidently say that messing up your VP of Sales hire is a long, expensive, drawn-out process that hurts your business in more ways than one.

Find yourself in this predicament, and you’ll be blowing through cash, jeopardizing client relationships, affecting your buyer journey, and putting out tiny fires on your team (across the organization) for way longer than you’d care to imagine.

Your VP of Sales hire is mission-critical.

Don’t believe me? You’ll see exactly what happens when you get this hire wrong in today’s guide. You’ll also learn why this type of mistake occurs in the first place (so you can avoid it).

But what if you’re already waist-deep in a mishire mess? How do you get your team out of this calamity with as little collateral damage as possible?

Never fear, I’ve got your back. We’ll wrap up by discussing how to hire the best VP of Sales for your startup so you don’t have to worry about getting this wrong again.

Let’s get the doom and gloom out of the way first.

What Happens When You Get Your VP of Sales Hire Wrong

Hiring a VP of sales for your startup may feel like the deck is already stacked against you.

After all, did you know that the average sales leader in tech only lasts roughly 19 months? With a tenure that continues to shrink (yikes!)?

Jason Lemkin mentioned that “70% of SaaS First VP Sales don’t make it to 12 months. It’s one of the most common, and almost most devastating mishires in startups.”

Deloitte stated it can cost upwards of 200% on top of what you’ve already spent to replace an employee. That’s wasted time, energy, and money that you can’t get back.



Amy Volas

Helping SaaS startups hire executive Sales and CS leaders without the cringe ⋆ Personally closed $100MM+ ⋆ Founder/CEO ⋆ 2 Exits ⋆ LP ⋆ Sharing lessons here