Avoid a painful fall and learn how to keep your VP of Sales

The Founders Guide to Keeping Your VP of Sales

Amy Volas
5 min readJun 18, 2023

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Hey there!

Grab a cup of whatever fuels you and settle in for an insightful story: Jeremy, a startup founder, thought he hired the perfect VP of Sales. But within 16 months, she walks out the door, leaving him reeling with questions. Turns out, he’s not alone in this struggle.

Could the fault be closer than it appears? Could it have been avoided in the first place? Is there really a way to defy the sales turnover odds in tech (16–24 months depending on what stat you’re reading)?

Buckle up, I’m going to dig into:

  • The 5 major reasons startups say goodbye to their VP of Sales
  • What’s really important when onboarding and retaining a sales leader
  • Actionable tips you can implement to dodge this costly hiccup in your startup’s growth trajectory

The Top 4 Reasons Your VP of Sales Might Jump Ship

It starts with an effective hiring process. If that’s broken, you’re in serious jeopardy of losing the person you worked so hard to hire.

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Amy Volas
Amy Volas

Written by Amy Volas

Helping SaaS startups hire executive Sales and CS leaders without the cringe ⋆ Personally closed $100MM+ ⋆ Founder/CEO ⋆ 2 Exits ⋆ LP ⋆ Sharing lessons here

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