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LinkedIn Lead Generation: How I Generate Quality Leads On LinkedIn For Free
Over the past 2 years, I’ve shifted from generating leads primarily through outbound to getting the majority of my quality leads via inbound — with the largest percentage of them coming from LinkedIn.
And I’ve spent zero dollars on ads, tech, automation, or any other hack or tool to do it.
How you ask? It’s actually been pretty simple… all I’ve done is find unique ways to add value to the community there.
See, the truth is, most people think about social selling the wrong way. They think that since 75% of B2B buyers consult social media when making purchasing decisions, it means LinkedIn is a place to sell.
But it’s not. And LinkedIn never intended it to be either.
Instead, they created it as a place to help professionals build and maintain relationships (much like Facebook was originally created to help college students keep in touch).
That means if you want to use LinkedIn to generate quality leads, you have to “connect” with those people first. But like really connect — not just click a button.
Here’s how I’ve done that using LinkedIn.
