There is a right way and a wrong way to do LinkedIn well

How to Use LinkedIn to Build High-Value Relationships

“A bigger following means more sales.” It’s a common idea in sales, but it’s a big mistake on LinkedIn.

I’ve grown my LinkedIn following by 185% in the last 2 years (from about 7,000 people to 13,064 as of the writing of this article).

But by itself, that’s just a vanity metric.