Sales recruiting is broken. The sad truth is that VP of Sales are turning over within 19 months — and that timeline is shrinking.
Not only that, the market has heated way back up and the VP of Sales is one of the most sought after roles. Yet, it’s one of the hardest to fill due to a supply vs. demand issue.
What is the hardest executive hire you’ve made?
Image from First Round’s State of Startups Report
To add insult to injury, the odds are against the first VP of Sales hired in a startup, churning within 12 months.
The consequences of getting this critical hire wrong are devastating:
One of the main reasons startups struggle getting this hire right is because of the language barrier between technical founders and sales. Technical founders tend to focus on outcomes, where sales leaders focus on the why and how to get there first. This isn’t linear and there are many shades of grey when it comes to…
