There’s a right and wrong time to hire a VP of Sales.

Founders Shouldn’t Hire a VP of Sales — Here’s Why

Amy Volas
7 min readJul 27, 2021

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According to First Round’s 2019 State of Startups report, sales leadership is the most difficult hire to make.

Image: State of Startups

And with sales being a top priority for founders…

Image: State of Startups

…along with it getting harder to recruit top-quality talent…

Image: State of Startups

…hiring a qualified sales leader is getting harder by the day.

And yet despite the facts, so many founders think they’ll save money and streamline the hiring process by taking care of it by themselves.

But this is not a hire that you want to cut corners on. Unless you’re extremely well-versed in executive sales recruiting, trying to hire a VP of Sales on your own is a recipe for wasted…

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Amy Volas

Helping SaaS startups hire executive Sales and CS leaders without the cringe ⋆ Personally closed $100MM+ ⋆ Founder/CEO ⋆ 2 Exits ⋆ LP ⋆ Sharing lessons here