Losing an outstanding VP of Sales can set your startup back.

Founders: 5 Ways to Retain Your VP of Sales

Amy Volas
9 min readFeb 11, 2023

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The market is competitive — especially for highly sought-after roles like the VP of Sales for SaaS startups.

Sales turnover is nearly 3X higher than any other industry. Not to mention, it’s one of the hardest roles for startups to fill.

Source

If an opportunity isn’t providing everything a VP of Sales needs to grow the business and thrive, they will be ripe for the picking.

And they don’t have to try too hard either. The market has reached a fever pitch with countless opportunities proactively coming their way daily with enticing statements to try to woo them to their company.

Yes, it’s great to get an offer signed. But that’s only the first step toward developing one of the most important relationships for the future of your company.

If you’ve worked so hard to hire someone, why let them dangle in the wind and not support them? All that does is increase your odds of losing someone you worked so hard to hire in the first place.

This is why it’s so important to focus on retaining this mission-critical person.

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Amy Volas
Amy Volas

Written by Amy Volas

Helping SaaS startups hire executive Sales and CS leaders without the cringe ⋆ Personally closed $100MM+ ⋆ Founder/CEO ⋆ 2 Exits ⋆ LP ⋆ Sharing lessons here