Don’t Get Pitch Slapped

  1. Attention. The pitch needs to grab an audience’s attention. In Glengary Glen Ross, Alec Baldwin started by telling a group of employees that they were all fired and that they had one week to get their job back. He got their attention.
  2. Interest. The pitch needs to generate interest. Quite simply, people don’t care about YOU; they care about them. Make the pitch about them and you will win. This can be accomplished by asking a question. Questions have always been, and always will be, far more engaging than statements.Don’t just ask a question though; make the question about a problem THEY have.
  3. Desire. Do they desire what you have to say If you remember one thing from this article; people BUY on emotion and JUSTIFY with logic.
  4. Action. What do you want your audience to DO? Make sure you close with your ASK. Be as explicit and detailed — yet still concise — as possible.

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Amy Volas

Amy Volas

Helping SaaS startups hire sales leaders with no cringe ⋆ Personally closed $100MM+ ⋆ Founder/CEO ⋆ 2 Exits ⋆ LP Stage 2 Capital ⋆ Sharing lessons here monthly