How to think about recruiting in the year ahead.

2023 Startup GTM Recruiting Trends

Amy Volas
7 min readFeb 22, 2023

Welp… in the blink of an eye, here we are in the middle of Q1 in 2023!

It’s a new year, new challenges, an unpredictable economy, and a very different job market.

And yes, those economic uncertainties do affect hiring. The key is to make sure that if it affects you that it actually needs to affect you.

Founders and CEOs, your company IS your North Star. Just because some of your competitors are going through a tough time and halting hiring, you can’t seem to escape the doom and gloom chatter online, or your board is telling you to do this, doesn’t mean you have to follow suit.

For every company we hear about making “deep cuts,” others are thriving, emerging, innovating, and growing.

Case in point from an email exchange with a VC that focuses exclusively on early-stage startups (pre-A Round):

In 2023, the table stakes for sales are higher than ever.

Why?

Because you don’t have much of a business if you don’t have customers. No pipeline, no customer. And the last time I checked, you need talented Sales and CS gems to make that happen.

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Amy Volas

Helping SaaS startups hire executive Sales and CS leaders without the cringe ⋆ Personally closed $100MM+ ⋆ Founder/CEO ⋆ 2 Exits ⋆ LP ⋆ Sharing lessons here